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Essay / Research Paper Abstract
This 6 page paper is written in four parts. The first part looks at a case study concerning Oprah and conducts an Internal Factors Analysis (IFA) and an External Factors Analysis (EFA). The paper then looks at the strategic management process within the global environment, the role of corporate governance in strategic decision making and finally introduces different environmental analysis tools and shows how they may be used. The bibliography cites 2 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEoprah1.rtf
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Unformatted sample text from the term paper:
high level of control exercised, as seen with the management team that Oprah uses as well as her own instance on control and the control seen in the contracts for
employees with the confidentiality agreements. The focus on quality is high and rating are not seen as important, in line with the importance of the input the employees are also
paid well above industry averages. There is also a history of innovations, for example Oprah moved form school and dysfunctional families towards the use of international stories, and she also
started the book club and a new format magazine. Weaknesses include the reliance of the companies on Oprah herself, the limited output, such as one film a year, may
be seen as a weakness limiting revenue production, there are also high costs, but these appear to be accepted, and there is also the lack of business acumen on Oprahs
part, but this is compensated for with her choice of management team. In a IFA this would appear in this format Strengths Weighting Score Total score Management team 0.2 4
0.8 Leadership 0.05 4 0.2 Focus on quality 0.05 4 0.2 Employees are paid well 0.01 5 0.05 Praise for employees 0.02 3 0.06 Diversification of interests 0.04 3
0.12 Strong culture 0.07 4 0.28 Innovation 0.1 5 0.5 Weaknesses Reliance on a single personality 0.2 2 0.4 Limited output 0.1 4 0.4 High costs 0.06 4
0.24 Use of instinct by Oprah rather than business judgment 0.1 3 0.3 Total 1 3.55 External Factors Analysis This shows us that Oprah and her companies are in
a strong position dealing with internal factors. If we look at the external factors we look at the opportunities and threats. The mass market appeal of the television shows helps
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