Here is the synopsis of our sample research paper on Operational Business Model. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
3 pages in length. Under the subheading that asks "How do we reach our customers," the operational business model most appropriate at this juncture is one that focuses upon strategic marketing. Having already established a presence gives Tack N Ride an advantage over competitors who do not have as strong a foothold within the industry; however, because of the fickleness inherent to the current economy, Porter's model is the most appropriate for giving Tack N Ride the much-needed edge over existing as well as up-and-coming competition. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCbizmodel.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
N Ride an advantage over competitors who do not have as strong a foothold within the industry; however, because of the fickleness inherent to the current economy, Porters model is
the most appropriate for giving Tack N Ride the much-needed edge over existing and up-and-coming competition as well as the potential for going global. Strategic marketing requires insights into
the consumer that are true today but, more importantly, anticipate tomorrow...To achieve the insights required for successful strategic marketing, quantitative research is unlikely to be enough. The need is
for a true understanding of the inner motivations of the customer (Marcouse, 2003, p. 16). In times past, customer-focused satisfaction was all a company could uphold in order to
propel its specific marketing strategies in what was an entirely consumer-driven industry. Over the past thirty years, however, this myopic tactic has given way to a much broader understanding
of competitive factors, government policy and the universal political, economic and technological components that ultimately produce market change. This overhauled structure - known as strategic marketing - has been
responsible for transitioning the entire approach to domestic and global marketing by establishing relationships, creating networks, as well as "working closely with home country government officials and industry competitors to
gain access to a target market" (Carter, 1998). Moreover, this refitted system also places a great deal more importance upon "satisfying organisational objectives" (Carter, 1998) such as benefiting a
given organizations stakeholder comprised of - but not limited to - employees, society and government. In short, profit is still a central objective but is no longer the only
motivational factor. If one were to apply the Porter Model to the myriad considerations inherent to Tack N Rides decision-making, one would immediately
...