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Essay / Research Paper Abstract
20 pages. What type of impact has the technology of the Internet had on the travel industry? This paper will examine this question and more, focusing on two major German travel agencies, the market leaders Expedia.de and TUI. Bibliography lists 11 sources.
Page Count:
20 pages (~225 words per page)
File: D0_JGAgrtvl.rtf
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Unformatted sample text from the term paper:
market leaders Expedia.de and TUI. ABSTRACT There is obviously a great deal of debate concerning online travel agencies versus the traditional travel agencies. The two main travel agencies
in Germany, Expedia.de and TUI are experiencing these very same controversies. Particularly pertinent to myriad hotel needs is Expedia, the main German Internet Reservations System. With its claim
to increase distribution channels and showcase hotels to the world, Expedia contends that the primary concern with the industry needs rests with maximizing the distribution channels. Research findings provided
by Expedia indicate that more than fifty million people across the globe now have Internet access; furthermore, it is expected that in the new millennium the Internet will serve as
host to over one hundred sixty-five million people throughout the world. It is because of these statistics that Expedia believes the travel industrys primary focus should be placed upon
its growing Internet presence. The critical factors of Expedia include providing hotels with a booking engine, the benefit of online, real-time access to rates, availability, reservations and confirmation codes.
Additionally, the existence of Internet partners allows for hotels to be showcased on other sites that otherwise would not be available, enabling a wider audience of potential clientele. Currently,
Expedia services myriad hotels worldwide, including Radisson Hotels Worldwide, Ramada Inn, Travelodge, Wingate Inns, Outrigger Hotels & Resorts, Four Seasons Hotels, Park Plaza Hotels, Swissotel, Vagabond Inns and All Suites
Hotels & Resorts. According to Expedias site, its primary specialty resides in its ability to provide advanced connectivity solutions for its customers. One can readily surmise that business marketing
is not what it used to be, particularly within the travel industry. With the advent of Internet advertising that reaches far beyond the limited scope of brick-and-mortar stores, travel
...