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Essay / Research Paper Abstract
A 5 page paper. The writer was asked to participate in several Online research projects and critique them. The paper begins with an introduction to research conducted on the Web, the typical formats, and the risks. The writer presents several studies with brief comments about them, regarding purpose, reliability, validity and format. No Bibliography.
Page Count:
5 pages (~225 words per page)
File: MM12_PGwbrsh9.rtf
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Unformatted sample text from the term paper:
measured. The Likert scale which has been shown to be reliable and valid in many research studies can be confusing if the researcher does not phrase the questions in a
way that they can be understood by the responders. This was true in a number of the studies reviewed at http://psych.hanover.edu/research/exponnet.html. For example, phrasing questions in the negative will most
surely confuse many people. This is especially true when the scale ranges from Definitely Right to Definitely Wrong or from Always to Never. Another problem with Online research is that
the investigator really has no idea who is completing the forms. The participant can give any kind of demographic, e.g., age, gender, nationality, etc. This has a dramatic impact on
the validity and reliability of the results. A sample of the studies in which this student participated is published below with notes regarding the study. The clarity of
the purpose of the study varied. Most used a Likert-type scale. Two provided immediate feedback to the participant. Investigating Shopping Baskets, (11/10/08). Researcher: Karen Renaud, University of Glasgow
Study was introduced as a study about Online shopping but it was really a study about Amazon.com so the statement regarding purpose was deceitful. Nothing was said about the importance
of the study, however, one purpose illustrated in the questions was the frequency with which customers used the "Wish list". There was no debriefing. The process was clicking in the
circle for ones response, i.e., ticking. The demographic information collected was minimal, age range and gender. The self-report personality questionnaire used a Likert-type scale, strongly agree to strongly disagree
with an option of NA. The purpose of the study was really an attempt to describe the Amazon.com shopper. The validity and reliability of this type of study are
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