Sample Essay on:
Obesity in Young Adults in Brooklyn - Preparing for a Health Campaign Part 2

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Essay / Research Paper Abstract

This 9 page paper looks at the issues which will need to be considered when designing a program to reduce obesity in a target population. The campaign will be targeted at young adults in Brooklyn, the paper starts by defining the problem, identifying the target audience and in considering the existing campaigns that are already in place, at national state and local levels. The issue of funding is also discussed. The bibliography cites 8 sources.

Page Count:

9 pages (~225 words per page)

File: TS14_TEbrokobese2.doc

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Unformatted sample text from the term paper:

in New York State it is estimated that in 2008 60% of adults were over weight, defined as having a body mass index (BMI) of 25% or more, and obesity with an incidence rate of 25% defined as a BMI of 30 or more (DoH, 2010). Furthermore, this is the second most common preventable cause of death in the US (Healthy People, 2010). There has been both national and local recognition of the problem, including the 2003 formation of the National Institute of Health (NIH) Obesity Research Task Force and their $1.2 billion investment on a war on obesity targeting research as well as both prevention and treatment and more constrained approaches have been seen locally, such as an expo aimed at adolescents and young adults. In order to change this pattern it is necessary undertake a number of actions, including a health campaign to reduce the level of obesity and increase the general level of health. While it is unlikely that a single health campaign will reverse the entire 40 year trend, there is the potential for the campaign to reduce the elves found and increase both health and quality of life for many who are obese, and prevent ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as those between the ages of 18 years and 29 years1. The initial target for the campaign to reduce obesity will be those who this age group who are already classified as obese, for this the generally accepted definition of those with a BMI of 30 or greater will be utilized. Brooklyn has a lower rates than some nearby areas, but it is estimated that of the adults between the ages of 18 years and 44 ...

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