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Essay / Research Paper Abstract
A 9 page overview of the public relations campaigns being launched in Australia to counter the obesity epidemic that is overtaking the country. The author illustrates this campaign from both an industry perspective and a governmental perspective, illuminating the facts surrounding obesity and the steps that must be taken to address it. Bibliography lists 7 sources.
Page Count:
9 pages (~225 words per page)
File: AM2_PPobesPR.rtf
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Unformatted sample text from the term paper:
sixty percent of the Austrailian population as a whole were overweight or even obese in 2000 (Australian Department of Health and Aging, 2005). In 2005 an estimated twenty to
twenty-five percent of the number of children and adolescents in Australia carried excess body weight, a number that was over double what it was just fifteen years previously (Australian Department
of Health and Aging, 2005). The health costs associated with excess weight among Australians hovered around $1.2 billion in 2005 (Australian Department of Health and Aging, 2005).
The excess body weight that plagues so many Australians can be related to two factors: less energy expenditure currently needed to obtain food, and
a change in the way we regard food. While the former can be related to changes in technology and societal structure, the latter can be credited at least in
part to aggressive marketing campaigns by the fast food industry. At blame too, however, are problems such as preexisting genetic tendencies, psychological, sociological, and economic factors.
Some components of Australian society present more concern than others in these regards. Australias aborigine population, for example, present unique cultural concerns in
terms of how to direct a public relations campaign that targets obesity. These problems hold national significance given that the Aboriginal population of Australia equates to about two percent
of the population (Lavoie 2003, p. 7). The development of governmental policies regarding the aborigines has been anything but systematic. Lavoie (2003, p. 7) reports that aboriginal
"development" has been: "fed by a patchwork of initiatives and programs. This has led
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