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Essay / Research Paper Abstract
This 3-page paper provides an overview, history and cultural analysis of Whole Foods Market. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: AS43_MTovwhofoo.doc
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Unformatted sample text from the term paper:
stores emphasis is on perishable products, which make up approximately two-thirds of the companys sales (Biesada, 2011). Whole Foods Market offers approximately 2,200 items in four lines of private-label products,
through approximately 300 stores in the United States, Canada and the UK (Biesada, 2011). John Mackey launched Whole Foods in 1978 as
SaferWay Natural Foods in Austin, with help from a $10,000 loan from his father (Biesada, 2011). Mackeys concept was that of a supermarket-size, large, natural food store, unlike the health
food stores of the time, which were small, dark and typically smelled funny. In 1980, SaferWay merged with Clarksville Natural Grocery and
the Whole Foods Market brand was created (Biesada, 2011). That same year, the company opened an 11,000 square-foot supermarket in Austin, and added a second store 18 months later in
a suburb of Austin (Biesada, 2011). From that point on, expansion took place throughout Texas, then into Louisiana, California and North Carolina (Biesada,
2011). In expanding, Mackay and his crew stuck close to university towns, believing that younger people would be more interested in environmentally friendly, organic, pesticide-free products. Whole Foods went public
in 1992, and continued expanding both organically and through acquisitions (Biesada, 2011). Its most recent acquisition was that of the Wild Oats chain, over which there was some controversy (Biesada,
2011). However, the acquisition was finalized in 2007 (Biesada, 2011). What is Whole Foods competitive advantage? For one thing, the company has a
very strong brand; consumers like the brand because they know it will offer a high-quality shopping experience, while delivering on growing demands for healthier foods and other products (Morningstar Equity
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