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This 3-page paper offers an overview of Kellogg Company. Bibliography lists 4 sources.
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3 pages (~225 words per page)
File: AS43_MTkellogga.doc
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markets and distributes cereals (Frosted Flakes, Corn Pops, Corn Flakes and Rice Krispies) and does the same with snacks and cookies (Keebler, Cheez-It and Famous Amos) (Murray, 2010). Kellogg
is also known for its Eggo waffles and Nutri-Grain cereal bars (Murray, 2010). The companys products are sold in more than 180 countries worldwide (Murray, 2010).
The company got its start with a mistake - during the late 19th century, while Will Kellogg was making wheat flakes for brother Dr. John Kelloggs
patients, the dough used accidentally absorbed water (Murray, 2010). The Kelloggs decided to roll it and toast it anyway, creating the first flaked cereal (Murray, 2010). By 1906, the
Battle Creek Toasted Corn Flake Company was formed to produce corn flakes (Murray, 2010). Marketing and advertisement helped the company remain competitive, and to expand overseas and much of the
20th century saw expansion through organic growth and acquisition (Murray, 2010). Its most recent acquisition took place in 2000, when it acquired Keebler, and also acquired a direct store delivery
system (Swanson, 2010). Since that time, Kellogg has focused on expanding distribution of its cereal and snack products both domestically and abroad, through cost-efficiency initiatives, which it plans to reinvest
in promoting core brands and producing more innovative products (Swanson, 2010). The most recent stock price for the company was at just over
$50 a share, up slightly from its opening of $49.96 per share (Stock Quote, 2010). The 52-week high is at $56 a share, while the low stands at $47.28 per
share (Stock Quote, 2010). Kelloggs most recent financial report (released in ), showed lower second-quarter 2010 internal net sales, internal operating profits and currency-neutral earnings-per-share which, according to the
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