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Essay / Research Paper Abstract
This 4-page paper covers a strategic case study dealing with Oscar Mayer Foods and how they can revitalize their brand name through various strategies.
Page Count:
4 pages (~225 words per page)
File: D0_MToscmay.rtf
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Unformatted sample text from the term paper:
(case study 9-597-051). Situation Analysis As obesity becomes a concern among most Americans (that and faster lives, requiring a fast-paced lifestyle), these Americans
are trying to find ways to cut back on their fatty foods - and theyre trying to do so in such a way that doesnt infringe on what limited free
time they have. This is a trend that Oscar Mayer, famous for its "Oscar Meyer Weiner" is running into with its battle plan. Key Problem
In this case, there are actually several key problems. The first, as mentioned above, is that more Americans, aware of the problems of obesity and other health-related issues,
are moving away from red, cured meats and more toward "white meats" such as chicken, which are lower in fat and calories. The problem is that Oscar Mayer products are
and always have been made from red meats and pork, to name just a few things. OMs acquisition of Louis Rich, and that
companys turkey products, have helped somewhat when its come to introducing new products to the market. However, the Louis Rich branch is requiring some high investment and maintenance, and some
people at the OM company are not sure if the investment of capital resources is necessarily worth the time and trouble it takes to introduce the new products to market.
Marcus McGraw, a higher-level executive working with Oscar Mayer Foods, must address these issues and do so quickly before losses accrue to the
company. This is a tough situation as well because Oscar Mayer is known for its bologna and its hot dogs. While "My bologna has a first name" was a clever
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