Here is the synopsis of our sample research paper on OLIVE OIL SOAP INTRODUCTION TO THE U.S. AND RESEARCH PLAN. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5-page paper offers a research plan for marketing/introduction of new olive oil soup to the United States. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTolivesoa.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
to know how, exactly, the market will react to its introduction. Many companies have taken marketing research as a valuable tool to help build brand awareness, while understand what promotional
ideas will work and what types of distribution situations will be effective in getting a product to market. In this paper, weve
been asked to develop a research plan for an olive-oil based soap that will be introduced to U.S. markets. What well do here is examine the research tools to be
used in building a marketing plan for the olive oil soap. First well examine the industry from already published reports, then discuss what types of research tools well use to
obtain further information. PRODUCT/INDUSTRY OVERVIEW This type of soap would be in the consumer products industry, more specifically, personal care products. Some
of this products competition would include Johnson & Johnson, Procter & Gamble, Alberto Culver and Colgate-Palmolive Inc. Most of these companies are international, with an extraordinarily strong foothold in the
United States. Personal care products are typically used for health and hygiene, and ranges from soap and body scrub, to tooth brush
and tongue cleaners, to talcum powder, skin cream and moisturizers (Fashion Products, 2008). Also included in this category are hair and nail products (Fashion Products, 2008). The major demand
for products in this category are soap, shampoo, toothpaste and hair products (Fashion Products, 2008). An industry overview on the manufacturing side
shows that the industry boasts about 750 companies (national and international) that have a combined annual revenue of $40 billion (Hoovers, 2008). The industry itself is concentrated, with 50 of
...