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Essay / Research Paper Abstract
A 3 page paper that begins with a report of its recent settlement for false advertising. The paper discusses the most effective medium for advertising and links Nutella to this discussion. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: ME12_PG697981.doc
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Unformatted sample text from the term paper:
successful and why not? They advertise Nutella as a terrific health food products that kids will enjoy. This is not true. In fact, the company has been sued for false
advertising because Nutella is more like a candy bar than a health food. Nutella is forbidden from advertising the Nutella is a great way for your children to start
their day because after all, it is made from hazel nuts (Fong, 2012). The mother of a four-year-old brought the class action lawsuit and the makers of Nutella must pay
$3 million. Participants in the lawsuit can receive $4 reimbursement per jar up to five jars or a total of $20 (Fong, 2012). Nutella must modify its advertising. The company
cannot promote the item as any kind of health product because it is chock full of sugar and saturated fats. It may tasted good but it is not good for
you. A successful marketing campaign results in increased sales shortly after the advertisements are aired or printed. Parents who are in a hurry but who also want to provide their
children with a nutritious breakfast or snack would have been drawn to a product that would allow their children to leave for school with a health breakfast the child would
actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month. Making such a dramatic change in their advertising will affect
Nutellas sales. The reputation has been tarnished and they must now develop a new campaign that will bring customers back but that will speak the truth. Nutella is now a
brand that is recognized. Normally, this would give the product strength in any medium. However, because of the scandal, television advertising would probably be the best medium. Television remains
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