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Essay / Research Paper Abstract
This 3 page paper is an introduction for a paper examining nudity in advertising looking at how and why it is used, arguing that the way in which sexuality is used when marketing to a female target audience is one of empowerment rather than exploitation. The questions that will be examined in the main paper are outlined.
Page Count:
3 pages (~225 words per page)
File: TS14_TEnudeintro.rtf
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Unformatted sample text from the term paper:
of exploitation that is perpetuated by male dominance in marketing in a patriarchal society. There are many examples of nudity and the suggestion of nudity that comply with the idea
of exploitation, however, there are also increasing numbers of strategy using nudity in a non traditional approach; where the target market are the same gender as the target market1 and
as such it may be argued that the images are not sexual. The aim of this paper is to look at the way nudity is used in marketing, specifically
in printed advertisements. In this paper we will argue that the use of nudity may be sexual, but it is a reaction used in opposition from the formers generated sexual
images of the past, used to create images of empowerment and to create a channel through which the target market can identify with the product being sold, or the brand
image, through their own sexuality and appealing to the core identity of the viewer. For this reason different images may be presented, but in most cases they are modern. To
narrow this down the paper will specifically concentrate in the female form used to advertise products intended for purchase and use by females. The hypothesis will be that the
use of nudity in advertising to a female target market is based the use of sexuality to create a desire for the product and the image without creating sexual desire,
advertisements do this by appealing to the core identity of the target market with images of empowerment and choice rather than exploitation. To access this a range of questions need
to be answered including * How is nudity used in marketing and advertising? * In what context is nudity set in printed advisements? * What type of companies, products and
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