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Essay / Research Paper Abstract
5 pages. Nokia, headquartered in Finland, is an excellent example of a multi-national company that has been able to successfully adapt its business to other countries and among international competitors. This paper describes how this giant in the telecommunications industry manages to face challenges in both the host and parent countries. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: D0_JGAglbco.rtf
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Unformatted sample text from the term paper:
this giant in the telecommunications industry manages to face challenges in both the host and parent countries. NOKIA: BASED IN FINLAND Perhaps the most remarkable part of the Nokia
story is the fact that Nokia is a one hundred thirty-five year old corporation "headquartered in the previously unremarkable welfare state of Finland. The company has a home market
of just five million people. Not all that long ago its major product lines included diapers and rubber boots" (Fox 2000). Nokia is not only a force to be
reckoned with in terms of competition, but it is active in community involvement and in giving back as well. In order for other companies to effectively compete in the
cellular phone field, specifically to become a bigger and better recognized firm than is Nokia, the competition would have to be as good a neighbor as Nokia. This includes
not only improving brand value, but improving community value as well. Some companies have taken a proactive role in their communities for some time, based on a longstanding ethic of
community responsibility instilled by the founder. These companies note a symbolic relationship between the firm and its communities; the belief is that firm success and community prosperity are intertwined.
Merging this base with the newer strategic realities of community involvement as a business imperative, with significant business benefits, has been a difficult transformation in some companies. In
those companies that have merged the two driving forces, there is a passion for community involvement reflected in high performance (Sprout 1991). COMPETITION FROM OTHER COUNTRIES One tough competitor
is Japan, with its forty million cell phone users, who have signed up for the 3G standards, and so has South Korea. According to Guyon (1999, 67) "that will
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