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Essay / Research Paper Abstract
This 7 page paper looks at Nintendo and their marketing of the Wii games console. The first part of the part discusses the marketing objectives of Nintendo as a whole and the more specific marketing objectives for the Wii. The second part of the paper looks at the potential market segments and determines which segments Nintendo have chosen and how they have been able to appeal to those segments. The bibliography cites 7 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEnintwii.rtf
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Unformatted sample text from the term paper:
release of a number of games. One of its most recent successes has been that of the new Wii. In order to understand the company its excesses and its challenges
it is essential that the marketing is understood. In this paper we will look at the marketing objectives of Nintendo and its market selection for target markets. In this paper
when referring to Nintendo we are talking off Nintendo Co. Ltd. of Kyoto Japan and all of its subsidiaries trading under the name Nintendo. 2. Marketing Objectives The marketing objectives of
Nintendo concerning Wii reflect the marketing objectives of the company as a whole. The company aspires to hold the number one position for the creation of gaining interactive entertainment, this
aspiration is supported by the claim on the companys corporate website that it is the "acknowledged worldwide leader in the creation of interactive entertainment" (Nintendo, 2007). This kind can be
easily Bhakta with the recognition that Nintendo has sold more than one billion games in a global market as well as having launched the Game Boy series which is the
worlds most sold video game system (Nintendo, 2007). Therefore, we can argue that the main marketing objectives of Nintendo are to gain dominance over the interactive gaming market.
When looking at the marketing objectives for their Wii a similar pattern to the marketing strategies for previous games consoles was followed; one aimed at
increasing the desire to own the console prior to its launch into a market, which is gained with the use of a high level of media coverage to create a
high level of product awareness (Marketing Week, 2006). In addition to awareness of the objective is also included the maintenance of a high level of sales and it is worth
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