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Essay / Research Paper Abstract
The 7 page paper examines the way two firms; McDonalds and Nike, reacted to the economic conditions in two developed counties; The US and the UK. The paper looks at the economy of each company and then considers the performance of the firm in terms of the way the demand was impacted and the overall changes in firm performance. The bibliography cites 15 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TE0711nikemcdukus.doc
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Unformatted sample text from the term paper:
UK 6 3.3 McDonalds in the UK 7 4. Conclusion 8 1. Introduction To remain successful companies have to change and adapt their strategies depending on the conditions
in the markets where they operate. A major influence on any firm will be the economic climate. When there is an economy in decline or recession and the level of
disposable income decreases, there will be a decrease in the aggregate demand (Nellis and Parker, 2006). Likewise, when there is growth and an increase in the disposable income there will
be an increase in the aggregate demand (Nellis and Parker, 2006). However, not all goods will be impacted equally, some goods may be more sensitive and some firms better placed
to cope with the changes. A benefit of international expansion is the ability to diversify risk; if one country or area suffers some form of economic shock or enters recession
the firm is less sensitive to the negative impacts as often different counties will have differing economic conditions. To assess the way in which this occurs and look at the
way in which the fortunes of firms and the economic performance of counties may be linked, two companies performance may be assessed in two different developed counties economies between 2007
and 2011. The two companies are Nike and McDonalds and the countries the US and the UK. There are some commonalities between
the US and the UK, both have seen a recession and the beginnings of a slow recovery, and have been a part of the global recession, there were also some
differences. 2. The US 2.1 The US Economy Looking First at the US there has been mixed economic performances. At the beginning of 2007
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