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Essay / Research Paper Abstract
This 10 page paper examines the UK retail company Next Plc. The paper includes background to the company and its strategies, the environment in which it operates, its’ resources and a stakeholder analysis and then uses this information in order to determine the best future strategy options. The bibliography cites 5 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEnextan.rtf
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Unformatted sample text from the term paper:
aggressive strategies and bucking the trends seen in the industry. A closer look at the company, including the environment it operates in, the resources it has, stakeholder expectations and the
organisational purpose will show how the past strategies have lead to the current position, and give indication regarding the possible future strategies that could be adopted. To consider this we
will first look at the background of the company. This paper will concentrate of the retail divisions. Background Next as a brand is seen as relatively new, however
the background to the company is over a century. Next was founded in 1981, originating as a chain of stores bought by Leeds gentlemans tailors Gentlemans Tailors which had been
in operation since 1864 (Next {Plc). When they bought Kendalls rainwear shops, there was a specific target of developing a chain of womens clothes shops (Next Plc). The first of
these opened the following year on the 12th of February 1982, by July 1982 there were 70 shops (Next Plc). The company
continued to expand rapidly, going into menswear in 1984. This growth was also fast, with 52 mens shops operating by December 1984 as well as the opening of a "mini-department
store" with a mens department, womens department, shoe section and a caf? (Next Plc). In 1985 home furnishings became the targeted growth area, other companies, such as Marks and Spencer
had expanded successfully into this area, and the thriving economy of the time also meant that the disposable income spent on home wares was increasing. The aggressive growth continued
fuelled by acquisition, gaining Grattan Plc, in 1986, adding a mail order company to the portfolio (Next Plc). It was also this year that the Name Next was formally adopted
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