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Essay / Research Paper Abstract
This 4 page paper takes a look at a fictitious company and a fictitious product and creates a marketing plan for it. Marketing mix is discussed. The invented item is for the pet industry. Bibliography lists 1 source.
Page Count:
4 pages (~225 words per page)
File: RT13_SA347pet.rtf
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Unformatted sample text from the term paper:
backpack is made for small dogs and designed to be utilized throughout the home. The old picture of a dog bringing in the newspaper or fetching his masters slippers is
not something that all dogs do automatically. Terriers for example are not retrievers. For the dog owner who wants to provide an opportunity for his small dog to bring things
from room to room, a small backpack is a unique item for todays pet owner. This product is different from the ordinary dog backpacks on the market at the
present time. Again, because it is not designed for camping, or for large dogs, the backpack will actually be made of nylon and composed of two small open pockets. The
reason for the open nature of the product is so the owner will be able to place small items in the pack and the dog will be able to assist
in transporting items. For example, a dog that is not trained to fetch will not pick up an item when told, even though he is perfectly capable of doing so.
The dog pack will allow dogs to have the experience of pleasing his owner by transporting items without actually retrieving. People should buy this as a novelty. It is something
that an owner can use to train a dog as well. Instead of rolling over for example, an owner may want to train the small dog in more practical endeavors.
Although of course the pack only holds small items, it may be practical to use to carry a piece of mail or paperback book. If one is going up the
stairs with a number of times, but wants to bring a checkbook along, the dog can hold the checkbook in the pack while the owner transports the heavier things. This
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