Here is the synopsis of our sample research paper on Netflix; Ten Year Plan. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 24 page paper looks at the online movie rental business Netflix. The paper assesses the current position of the company, the way it competes and the current strengths and weaknesses. The analysis is used to identify strategies that may be used over the next ten years to increase business and profits. The paper ends with strategy recommendations for the next ten years.
Page Count:
24 pages (~225 words per page)
File: TS14_TE10netflix.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
1. Introduction Netflix is the largest online movie rental service. The company has more than 80,000 titles available to more
than 6 million subscribers. The success of the company has been rapid, going from a net loss of $22 million to a net income (after taxes) of $49.1 million (Netflix,
2007). The profit is increasing as the profit for the last twelve months would work out at $54.5 million (Morning Star, 2007) To look at the way the firm can
develop and assess the options the first stage of an analysis is to look at the current position of a firm, how they compete along with their strengthens and weaknesses.
2. Background to Netflix Netflix offers a DVD rental service. The desire to watch films, and also television series at home, on demand has been seen with many other technologies,
from the video and DVD recorder to the TIVO. However, when it comes to the use of home recorders there is the constraint that the films have to be
aired, there is a great demand for films and programs that have not yet seen the rights sold for television and may not yet be released on DVD, or for
films that are not currently being shown. This is where and why the DVD rental market exists. Netflix operates over the internet
so that films may be ordered and delivered to the subscribers home. They can then keep the film as long as they wish, when they return it a new can
be sent out. This means there are no late fees and the customer does not have to leave home (Netflix, 2007). The
...