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Essay / Research Paper Abstract
A 3 page paper discussing the current situation and key issues before Nestlé as presented in an online case. Nestlé's advanced age likely serves to promote a long-term perspective among its senior management, and the company appears to be well positioned for taking advantage of cautiously building a solid foundation. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSintlBizNestl.rtf
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Unformatted sample text from the term paper:
largest food company in terms of sales and with Nescaf? remains "the world leader in coffee" (Nestl? Company Description, n.d.). It remains one of the worlds leaders in bottled
water, pet food, tea, baby food and diet products; it also owns significant portions of companies such as Alcon Inc. (ophthalmic drugs and contact lens solutions) and LOr?al (Nestl? Company
Description, n.d.). The company has been "global" since long before the concept came to be very popular and has developed its international strategies
over more than a century of operation. The purpose here is to identify its current situation and key issues. Current Situation Nestl?
enjoyed a persistently high growth rate throughout the latter half of the 20th century, but by the 1990s it realized that its largest markets - Western Europe and the United
States - not only were saturated but also presented long-term growth challenges. "In several countries, population growth had stagnated and in some there had been a small decline in
food consumption" (Nestl?: Global Strategy, year; p. 506). The company can expect this trend to continue in these areas of the world as the population ages and increasing numbers
of individuals reach ages at which they consume fewer calories and less pre-prepared food. The student writing on this topic should consider that Nestl?s baby food and baby formula
products will grow significantly only where there are relatively high growth rates in the population. The company wisely chose to focus on areas
of higher population growth rates and those where political influences have been such that individuals have increasing incomes and can buy more Nestl? products that are not merely staples but
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