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Essay / Research Paper Abstract
A 19 page paper discussing Harvard Case 9-595-035, "Nestlé Refrigerated Foods: Contadina Pasta and Pizza." The paper assesses and analyzes the effectiveness of Nestlé's actions and market research in contemplating the launch of a fresh pizza for grocery store sales. The paper criticizes Nestlé for giving more attention to competitor Kraft than to improving its own processes, and for its failure to assess all costs involved in distributing a fresh product with a limited useful life. Bibliography lists 5 sources.
Page Count:
19 pages (~225 words per page)
File: CC6_KSNestlé.rtf
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Unformatted sample text from the term paper:
a fine line between acting astutely in good time and impulsively rushing a new product to market before it can withstand all the pressures it will find there. This
case discusses Nestl?s dilemmas, first in finding a suitable product to lead the company into the refrigerated pasta market, then in determining whether - followed by when - it should
attempt to carve out a market leadership position with prepared pizzas that are refrigerated, rather than frozen. The purpose here is to analyze
the information presented in the case to make recommendation as to how the company should proceed. A. Analytical summary of the strategic
situation Nestl? already has had a real-world lesson in the effects of following another company with a comparable product. Its introduction of
its snack cups in individual servings resulted in confirmation of the wisdom of being first to market with a new product or new product idea. The products involved in
the concept were sound, and they were backed by the highly-recognizable and trusted Nestl? brand name. Regardless of these protective qualities, however, Nestl?
was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that it offered several flavors of gelatin and a pudding
line that allowed customers to purchase all chocolate, all vanilla or a combination of flavors in a single package. The Jell-O pudding and Nestl? products were highly similar, sold
for similar price and were comparable in quality. Yet Nestl? was unable to directly compete with the Jell-O products. It is with
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