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Essay / Research Paper Abstract
A 15 page report that provides an analysis of the NTUC FairPrice supermarket Online Web site. Sections of this paper include: Online Revenue Stream; Target Customers; Market Positioning; Marketing Mix (4 Ps); Web Site Design; Web Page Design; Payment Method; Security Measures; Privacy Policy. Statistical data included. 2 Tables are included. Bibliography lists 5 sources.
Page Count:
15 pages (~225 words per page)
File: MM12_PGfairpr.rtf
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Unformatted sample text from the term paper:
they may only browse through the sites offerings (FairPrice, Terms 2002). Registration is easy, the user provides their unique E-mail address and sets up their own password for the site
(FairPrice, Terms 2002). The customer then receives a customer identification number, which is used whenever that shopper visits the site and places an order (FairPrice, Terms 2002). This number is
protection for both the customer and the store (FairPrice, Terms 2002). FairPrice uses the number for every order, thus, there is a detailed record of what has been ordered (FairPrice,
Terms 2002). This allows the store to trace any order in the event there is a question or problem (FairPrice, Terms 2002). Second, FairPrice has very secure payment methods (see
below) (FairPrice, Terms 2002). Credit cards, for instance, protect the customer but also assures the store of payment (FairPrice, Terms 2002). The Terms and Conditions page notes that "Payment information
are transmitted through secure payment channel using our secure server and Secure Socket Layer" (FairPrice, Terms 2002). Thus, secure payment is made when the customer places the order, OR if
a cheque or cash is to be used, payment must be made at time of delivery-the store will not leave the order unless the customer or his/her agent is there
to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Conditions page advises the customer that prices cited Online are only applicable to Online shoppers and
they may be changed at any time (FairPrice, Terms 2002). For instance, any special offer is good only while supplies last (FairPrice, Terms 2002). The company protects itself through these
statements but they also clearly advise customers of the terms under which they place orders. Finally, the Web page strongly advises customers to check each item when it is delivered
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