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Essay / Research Paper Abstract
This 6-page paper discusses Nike's organizational design and how it relates to the business environment and suppliers. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTorganike.rtf
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Unformatted sample text from the term paper:
has some control over its internal, or organizational, design, when it comes to external influences, the companies tend to be somewhat stuck. As well see from this paper, the external
environment can also force changes internally as well. In this scenario, were examining the organizational design and supplier relationships of Nike Inc.,
the international shoe and apparel manufacturer, distributor and retailer. The point is to understand how Nike has been impacted by both its internal and external environments. Nike Organizational Design
Nikes operations are what is termed as vertically integrated - in other words, the company has manufacturing, distribution and sales outlets pretty
much under the one brand name (though it outsources much of its manufacturing to suppliers, as well see later on in this paper (Nike, Inc., 2009). The company has a
presence in every presence of its value and logistics chain, from manufacturing to sales (Nike, Inc., 2009). The company operates two
manufacturing facilities - one that produces apparel and one that manufactures footwear (Nike, Inc., 2009). The company also acquires merchandise from other vendors (Nike, Inc., 2009). Footwear, for example, is
bought from contract suppliers in China, Vietnam, Indonesia and Thailand (Nike, Inc., 2009). In the United States, the company distributes footwear
through distribution centers in Oregon and Memphis, while apparel and equipment comes from distribution centers in Memphis, Oregon and California (Nike, Inc., 2009). Nike also operates distribution centers in Europe,
Asia, Australia, Africa and Canada, which distributes goods to stores in international locations (Nike, Inc., 2009). On the sales end, Nike sells merchandise through company owned stores (Niketown) and third-party
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