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Essay / Research Paper Abstract
This 7-page paper provides an overview of Nike. The paper includes a history of the company, and examines its future outlook. Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTnikeover.rtf
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Unformatted sample text from the term paper:
its succeeded as well as it has. Rather, Nikes story is interesting because it overcame a lot of obstacles to get to where it is today - the worlds number
one shoemaker (Nike Inc., 2009). The company is also known for its sports apparel (the swoosh can be found on everything from a volleyball to a baseball jersey). In addition
to making acquisitions to add strength to its portfolio (such as its recent acquisition of Umbro), the companys management knows when to shed companies that might be dragging down its
collection (such as the sale of Exeter Brands in 2007) (Nike Inc., 2009). In this paper, well examine the history of
this shoe manufacturer and discuss how it went from turning out interesting-looking sneakers as a fashion statement to becoming such an iconic brand. Well also examine Nikes path to the
future. As of now, the company is restructuring to meet the economic slowdown worldwide - a move that will likely mean laying off up to 4% of its 35,000-employee workforce
(Nike Inc., 2009). But one thing well see in examining the companys history, is that it is a survivor. History Mile runner
Phil Knight and track coach Bill Bowerman met in the late 1950s at the University of Oregon (Nike Inc., 2009). Bowerman, who liked to fool around with track designs, partnered
with Knight in 1962 to launch Blue Ribbon Sports, geared toward making quality running shoes (Nike Inc., 2009). In 1963, they launched their first brand, Tiber shoes, which were manufactured
by Onitsuka Tiger, based in Japan (Nike Inc., 2009). The two men didnt have a store front - rather, they drove to track meets and sold the shoes from the
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