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Essay / Research Paper Abstract
This 6-page paper discusses Goya Foods Inc., and how NAFTA and other trade agreements might impact expanding markets in Mexico and Canada. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MTnaftagoy.doc
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. NAFTA AND GOYA: ASSISTANCE OR HINDERANCE?
Research Compiled by 7/2010 Please Introduction
U.S. trade-related government institutions, statutes and processes can have a significant impact on business strategy from a domestic and international perspective. This has been the case of businesses
in North America, which has seen, in the last 15 years, the passage of the North American Free Trade Agreement (NAFTA) and the Uruguay Rounds changes to the General Agreement
on Tariffs and Trade (GATT) - which ultimately led to the creation of the World Trade Organization (WTO). To this alphabet soup are added more examples of regional integration treaties,
all geared to add more power to businesses in more countries. But how do companies confront trade-related challenges that are occurring because
of increased global trade? How can a firm best use these resources to help it promote its business strategy? In this paper, well
examine how Goya Foods Inc., the U.S.-based company that manufactures and distributes Mexican foods, is confronting trade challenges, and whether NAFTA is assisting, or hurting, this companys strategies. Overview
- Goya Goya Foods Inc. produces close to 1,600 Hispanic and Caribbean grocery items such as canned and dried beans, canned meats, oils,
rice, seasonings and sauces and frozen entrees (Murray, 2010). Retailers that carry Goya products in the U.S. include Wal-Mart, H-E-B, Soriana, Chedraui and Casa Ley (Murray, 2010). The company is
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