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Essay / Research Paper Abstract
This is aa 5 page paper which examines how mythic imagery is used to sell an idea, a value system, a political agenda or a product.
The bibliography has 6 sources.
Page Count:
5 pages (~225 words per page)
File: D0_JHMyth.rtf
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Unformatted sample text from the term paper:
And they often use the language of myth to connect to their target consumers. Every day the public is exposed to all types of advertising and mass media information
which uses the mythic impressions of history, legend and hero appeal to sell a product or an idea. Often times, the message has little to do with the product
or idea. Advertising and/or marketers use pictures, music, associations and actual false statements to gain the consumers attention and to try to convince the consumer to purchase what they
have for sale. THE MEANING OF MYTH The typical definition of myth is a sacred story that incorporates the origins of the world or how the flora and fauna of
today came into being. Gods and heroes are the active beings in myths. The telling of a myth does not imply that the story is either real or
false. An over simplified definition of myth in todays usage is that a myth is something that is false. Not to be confused with religious narratives that may be
true, the use of myth here means a legend, fairy tale, folklore, fable or an urban legend. Advertisers use myths to enhance their ads and to entice their target
markets to "buy" a product, a concept, a political ideal, or a value system. In todays world, the mass media uses the tools of myth, symbol, image and fantasy to
sell individual products or services (Fore, 1977). Myths, in essence serve to tell the consumer who they are, what they have done and what they can do or become
(Fore, 1977). Myths deal with power with such illustrations as who has it and who doesnt (Fore, 1977). Myths also deal with value such as what is valuable
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