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Essay / Research Paper Abstract
A paper which considers the concept of multimedia as a signifier of social elitism, and looks at the way in which social cultures accept or reject its technological elements. Bibliography lists 5 sources
Page Count:
3 pages (~225 words per page)
File: JL5_JLmultimed.rtf
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Unformatted sample text from the term paper:
is perhaps useful to consider definitions of the term, and whether it can be seen as a signifier of affluence in modern society. According to Scala (2003), multimedia describes the
combination of technologies which allows several different types of communication to be accessed at a single point. A computer which includes CD-ROM and DVD would be an example of multimedia,
as would a mobile phone which allows video download or Net access. Multimedia combines different types of audio and visual presentation and can be used for education, entertainment, business communication
and so on. As International Demographics (2003) points out,
ownership of multimedia technology is one of the ways in which the affluence of a household can be judged, and so from this point of view it could certainly be
seen as a mark of elitism. The possession of any kind of multimedia technology immediately puts the owner into a particular socio-economic category, and the sophistication of the technology itself
allows the demographer to make further subdivisions as regards socio-economic status and hence, social class. This kind of assessment can also be made on a much wider level, in the
sense that more affluent nations will tend to display a high percentage of multimedia owners in relation to poorer ones: technological sophistication is a fairly good indicator of per capita
income. So, it is certainly true to say that
multimedia is a useful rule-of-thumb for assessing affluence, whether at a local or a global level. However, it is also interesting to investigate the concept of multimedia, rather than its
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