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Essay / Research Paper Abstract
This 8 page report discusses some of the issues involved in the process of what had once been purely an investment company expanding into the area of retailing. The writer points out that in order to make the move to retailing the organization must understand that retailing is as much about performance as it is about product. Bibliography lists 5 sources.
Page Count:
8 pages (~225 words per page)
File: D0_BWretail.rtf
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Unformatted sample text from the term paper:
from being a specialized firm dealing with, for example, trading and issuance in the equity and fixed-income markets (high yield, emerging markets, high grade and mortgage-backed markets) to a world
in which the company provides advice on merger and acquisitions, global investment banking, and/or money markets requires a very clear sense of where the company is headed. It is
most assuredly a move that cannot be entered into lightly. Investment specialists understand the components of making money and successful transactions. In order to make the move to retailing
they must understand that retailing is as much about performance as it is about product. One needs to only look at Niketown, Borders Books, or Planet Hollywood to see
that. Whats for sale may be familiar: sneakers and boots, books and music, burgers and fries. But the way its sold has become as extravagant as a Broadway musical!
In order for the company to move into the "brave new world" of retailing they must be fully prepared to tap into the primary markets and trends that are the
most dynamic and with the greatest potential for growth. Then, its absolutely necessary to find ways to survive the turbulence and intense competitive pressures that follow. When
the retail rocket lifts off, a lot of companies cant hang on. As large corporations get rapidly larger, its hard to imagine which is tougher -- achieving the growth or
withstanding it. successful transition from investment to retailing requires close examination of the topics of business mix, personal issues, and return on capital.
Restructuring management structures and drawing from the strengths of distribution and product creation would result in maximized returns on capital. An integration of the two services would result in better
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