Here is the synopsis of our sample research paper on Motivational Strategies In The Airline Environment. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
8 pages in length. Approaching the precarious implications of airline travel and motivational strategies in post-911 society, airlines continue to present inspired methods in order to rekindle a faltering industry from the employee base and up. Not unlike other enterprise that relies upon a positive bottom line to remain competitive, well known and once-well established companies are faced with the ever-mounting struggles inherent to competing against the coupling of rival airlines and an ungratified, discontented workforce. Indeed, for airline companies to thrive amidst the combined elements of industry competition and impacting current events, certain motivational strategies must be implemented as a means by which to bolster personnel. Bibliography lists 10 sources.
Page Count:
8 pages (~225 words per page)
File: LM1_TLCMotAir.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
from the employee base and up. Not unlike other enterprise that relies upon a positive bottom line to remain competitive, well known and once-well established companies are faced with
the ever-mounting struggles inherent to competing against the coupling of rival airlines and an ungratified, discontented workforce. Indeed, for airline companies to thrive amidst the combined elements of industry
competition and impacting current events, certain motivational strategies must be implemented as a means by which to bolster personnel. Southwest Airlines, the longtime
leader among its competitors, has maintained such stellar status due to the vision of one man: Herb Kelleher, whose marketing tactics have been credited to his "extremely effective, maverick-cum-evangelistic leadership"
(McConnell, 2002). The manner by which Kelleher took a once-grounded airline and transformed it into the top moneymaker of its industry is a testament to the strength, determination and
basic fundamentals he has always incorporated into his motivational efforts for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but
his "passionate, dedicated employees" (McConnell, 2002) have played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the passengers is the
task of advertising genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit of ourselves. That sounds like
an easy claim but, in fact, it is a supremely dangerous position to stake out because if youre wrong, customers will let you know - with a vengeance. Customers
are like a force of nature: You cant fool them, and you ignore them at your own peril" (McConnell, 2002). Kellehers motivational strategies are as simple as they are elusive
...