Here is the synopsis of our sample research paper on Motivation for the Purchase of Cosmetic Surgery. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
The ability to sell any product or services is likely to be reliant on the marketing. For marketing to be effective marketers need to understand the motivation behind a purchase. This 9 page paper looks at the motivation behind the purchase of cosmetic surgery using feminist models and the desire for empowerment as a framework for examination of the purchase motivation. The bibliography cites 12 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEcossurgey.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
for Improved Appearance 4 2.2 Masculinity, Femininity Sexual Appeal and Power 5 3 Analysis 8 4. Conclusions and Recommendations 12 References 14 1. Introduction
A market that has been increasing in recent years is that of cosmetic surgery. In order for the service to be marketed effectively, motivating the take up
of the service the marketers have to understand the motivation of those who will want to undergo the surgery. The market is growing rapidly and for a product that
carries a number of health risks there must be a strong motivation for the purchase of the surgeries in preference to alternative cosmetic procedures or treatments. 1.1 Cosmetic Surgery as a
Product Alsarraf (et al, 2002) examines the influences on cosmetic surgery and argues that the services behave as luxury goods, and in many instances do not respond to the traditional
supply and demand equation associated with increased process. Some studies have the expected link with demand decreasing as price increased, but the recent work by Alsarraf (et al, 2002) finds
that price is not a strong influence, if this is the case then the motivators that drive the desire for the purchase are extremely important. The purchase of plastic surgery
is undertaken by men and women, but the main target market remains women, with elective procedures being the most common. Where there is a purchase of a service which carried
inherent risk the motivation is more than simply a passing phase or impulse purchase. There are a number of motivational models that can be used to explain the way that
individual are motivated to purchase cosmetic surgery services, especially when the desire may be seen across many classes although affordability may limit access (Edmonds, 2007) 1.2 Potential Approaches to
...