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Essay / Research Paper Abstract
This 9 page paper looks at the motivation strategy at Starbucks, examining the HRM practices that are in place and assessing their effectiveness by referring to motivational theory. Theorists referred to include Mayo, Maslow, Herzberg and Alderfer. The paper ends by making a recommendation to improve motivation at the firm. The bibliography cites 15 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TESBmotiv.doc
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Unformatted sample text from the term paper:
for improvement. The firm already has many positive practices which are highly aligned with the human relations approach to HR which is found in the work of theorists such as
Mayo and Maslow. The range of financial and non-financial rewards meet the different social of employees which can be seen by applying frameworks such as Maslow, Alderfers ERG Theory and
Herzbergs approach. The area identified as providing potential for improvement include a greater commitment to career development with a management training program and increased socialization. These measures may increase motivation
further and will fit in well with the existing strategies. 2. Introduction Starbucks is a well known coffee chain, its success is
not based only on high quality coffee, it the result of the differentiation the chain has been able to achieve with the experience that they provide for the customers. Key
in the provision of this experience is the input from employees; where employees are motivated they will have a more positive attitude and more positive behavioural traits (Huczynski and Buchanan,
2010, p266). Furthermore, in a service industry, which includes firms such as Starbucks, motivated happy staff are likely to provide a good service creating happy customers (Heskett et al, 1994,
p164). The human resource management (HRM) model of Starbucks is often cited as an example of good practice due to the relatively high level of employee retention compared to
other firms in the same industry. Starbucks had a turnover 65% for shop floor employees and 25% for management; in an industry where employee attrition is between 150% and 400%
and management attrition levels average 50% Starbursts has a superior performance1. Despite this superior performance, which may be an indication of higher motivation levels, there is still room for improvement.
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