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Essay / Research Paper Abstract
This 5 page paper looks at the philosophy and practices seen at Starbucks and the way that the firm motivates its' employees. The alignment between the HR strategies and the human relations school of thought with the ideas of Mayo and Maslow is explored by looking at the remuneration package of Starbucks employees and the way they are treated. The paper then discusses the changes which would be seen if two different motivational approaches were adopted, including scientific management and McClelland's higher achievers motivational model. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEmotivstar.rtf
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Unformatted sample text from the term paper:
of social man. The approach that is seen within many of the practices at Starbucks relate to the later of these models, where man us seen as working and motivated
by more than just economic motivators. The firm is a good example of the way that multiple needs are being met with the presence of employee relations strategies that are
aligned with theories such as those of Maslow and Hertzberg and may be argued as one of the reasons the company won the accolade as being one of the Fortunes
top 100 firms to work for (Weiss, 1998). To consider the way that this is present the human resource strategies of Starbucks can be considered. The concept behind the
motivation can be seen within the company objectives, where it is stated that the company aim to "provide a great work environment and treat each other with respect and Dignity"
(quoted Weiss, 1998). The motivation model of Maslow is based on a hierarchy of needs, the employee may move up and down the hierarchy. At the bottom of the
hierarchy of the most basic of needs, including shelter, food and clothing, these are the basic physiological needs and are classified as the lower order needs. Higher order needs are
motivators such as the desire to belong, recognition, development and self actualization. Maslow argues that a factor can only be a motivator when the motivators below it on the
hierarchy are satisfied, therefore, providing the potential for an individual to gain recognition is not going to motivate them unless they already have food and shelter. Lower order needs have
to be satisfied before higher order needs can be motivators (Huczyniski and Buchanan, 2003) There is a similar model developed by Hertzberg,
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