Here is the synopsis of our sample research paper on Morrison’s Acquisition of Safeway. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 36 page paper looks at the take over of Safeway by its’ smaller competitor Morrison’s. The paper examines the reasons the acquisition went ahead and Morrison’s underlying strategy as well as the explanations for the difficulties faced by Morrison’s in the post acquisition company. The bibliography cites 22 sources.
Page Count:
36 pages (~225 words per page)
File: TS14_TEmorrisons.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
2.3 The Strategy of Acquisition 25 3 Discussion 36 REFERENCES 38 1. Introduction The supermarket industry in the UK is well developed, the largest retailer in the sector; Tesco hold a significant
lead and fiercely defends its leadership position. Tesco has not always been in this position; it has growth with careful strategic planning. This demonstrates that the supermarket industry although established,
is still subject to change. Morrisons is perceived by many as a new competitor, in real terns this is not accurate as the firm had its foundation in 1899, but
the company did take longer than competitors to grow. In 2004 the company took a major step forward in order to compete more effectively. Morrisons beat several other supermarkets in
the attempt to acquire Safeway. The acquisition was motivated by the desire to grow, competing with much larger firms Morrisons may have been able to gain some advantages in
terms of differentiation, but with the industry approaching maturity growth was becoming more difficult there was also the need for the firm to gain increase power over suppliers and to
gain the advantages brought by economies of scope and scale. It was due to the perceived synergies and the increased value that the acquisition was thought to bring value and
that in hindsight the problems that were seen were only those which should have been expected under the circumstances of the take over. To consider how and why Morrisons
undertook this strategy and why it faced the specific problems it encountered the company needs to be considered in the context of the industry as a whole, considering the way
in which others have and continue to compete and the benefits that are gained from mergers and acquisitions. In order to consider this we will first look at Morrisons,
...