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Essay / Research Paper Abstract
A 7 page paper discussing Monsanto's international strategy as a company supporting agriculture, both in providing chemicals and in developing plant varieties more resistant to disease or with greater yield. Monsanto divides the world into regions rather than countries and focuses on products developmentally appropriate for each one in which the company is active. Bibliography lists 4 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSintlBzMons.rtf
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Unformatted sample text from the term paper:
Monsanto is a $7 billion company with more than 17,000 employees worldwide. Though it was founded in 1901, Monsantos current management insists that it is not the same company
that began operations more than a century ago. Since 2002, "the Monsanto of today is focused on agriculture and supporting farmers around the world in their mission to feed,
clothe and fuel our growing world" (Company History, n.d.). Monsanto labels itself not as a chemical or seed company, but as an agricultural company (Company History, n.d.). It
operates in all major regions of the world and sees as its mission a role in helping to feed the worlds people. Relevance in the Global Market
Monsanto is an old company that strives to continually reinvent itself. In contrast to those that change only for changes sake, Monsanto frequently has no
direct strategy but always holds a vision for the future. In the mid-1990s, that vision was for sustainable development - not for Monsanto, necessarily, but for underdeveloped parts of
the world. This was a high-sounding goal, and superficially appeared to be in keeping with Monsantos record of having good ideas but failing
to capitalize on those ideas. It would prove to be quite sound, however, and even visionary. In order to achieve its broader goals, Monsanto would focus on agricultural
chemicals, plant biotechnology and food ingredients to "define a new competitive environment in which the company wanted to operate" (Grosse and Shamsi, 1997; p. 3). Monsantos Business Environment
It was in 1960 that Harvards Theodore Levitt wrote that there is no such entity as a "growth" industry, that the primary function of any
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