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Modern Design: 1930s-1960s

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This 7 page paper looks at some of the ways in which culture, ideology and other social movements influenced design in the U.S. and Europe for the period 1930-1970. Bibliography lists 5 sources.

Page Count:

7 pages (~225 words per page)

File: D0_HVdesmod.rtf

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and Europe during the period 1930-1970. Discussion The paper is relatively short so it does little more than mention a few of the highlights of the decades under consideration. We begin with the 1920s / 1930s; the first decade started out with incredible optimism because the world had just fought a great war and peace and prosperity had returned; it ended with the worst stock market crash in history and a downward spiral into the Great Depression. And by the end of the 1930s the world was facing another war. In the 1920s, American living standard rose rapidly along with the nations wealth.1 This was the "Jazz Age," and with the new music came new cars, planes, radio and mass-produced goods.2 America had helped win the Great War, and it was enjoying "the robust youthfulness of its rising wealth and the greatness of its growing technological power."3 Even the 1929 crash and the Great Depression that followed it couldnt squelch the dream of greatness, with the result that Americans began to build the great skyscrapers, using them to symbolize "the strengths of American civilization" such as efficiency, power, elegance and courage.4 In fact, what are called "skyscraper aesthetics" dominated the architecture of the urban areas during the 1920s and 1930s.5 Louis Sullivan, an influential architect, "designed taller and taller buildings, emphasizing the steel skeleton frame as of major importance in the skyscrapers appearance."6 The Empire State Building is a prime example of the art of the skyscraper; its design is "classic Art Deco."7 Skyscraper designs were sometimes known as "frozen fountains," a term coined by Claude Bragdon in his book of the same title, published in 1932.8 He wrote: In the skyscraper, both for structural truth and symbolic significance, there should be upward sweeping lines to ...

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