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Essay / Research Paper Abstract
This 12 page paper begins with an introduction that contains an example of how mission statements do not necessarily guide the behaviors of employees. The discussion on mission statements includes the importance of mission statements, differing opinions regarding the content of the mission, variables and factors that affect what the mission statement should reflect with examples. The last section discusses the link between a company's mission and its operational strategies. Mission statements should be a guide for the company, neither so comprehensive that it limits the company's actions nor so vague that it is useless in strategic decision making. Research results are included. Bibliography lists 6 sources.
Page Count:
12 pages (~225 words per page)
File: MM12_PGmsion.rtf
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Unformatted sample text from the term paper:
does the mission statement have any relationship to the companys strategies and business operations? Consider this example. One company spent thousands of hours and thousands of dollars to craft their
mission statement (Bartkus, Glassman and McAfee, 2000). They hired consultants to help and spent eighteen months designing the perfect mission statement for the company (Bartkus, Glassman and McAfee, 2000). A
huge public relations event took place with a video crew recording this event, which was the unveiling of the mission statement (Bartkus, Glassman and McAfee, 2000). As the companys president
concluded his speech, a huge 50 by 100 foot banner slowly unrolled; it read: "Our mission: To be the best in the gadget industry and put customers first" (Bartkus, Glassman
and McAfee, 2000, p. 23). Everyone in the audience, including employees, suppliers, and customers, applauded and everyone had a T-shirt and a button that read, "Live the mission" (Bartkus, Glassman
and McAfee, 2000, p. 23). A few weeks later, very late in the workday afternoon, salesman John received a call from his best customers, Bill (Bartkus, Glassman and McAfee, 2000).
Bill had a problem; he needed the company to overnight 210 units of a product (Bartkus, Glassman and McAfee, 2000). John knew the rules regarding overnight shipments - no
more than 200 units could be shipped overnight, but, even so, John remembered the mission statement of putting customers first and told the customer, no problem, he would have
the units sent out overnight even though it was very shortly before the regular closing time (Bartkus, Glassman and McAfee, 2000). John then called Fred in shipping, explained
the problem and his promise to his best customer and asked Fred to have 210 units shipped overnight to this customer (Bartkus, Glassman and McAfee, 2000). Fred all but blew
...