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Essay / Research Paper Abstract
A 4 page portion of a larger paper discussing the marketing of Microsoft's MP3 player. This paper addresses History of past strategies and performance, background, strategies, current intent, competitive and business level. Bibliography lists 7 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmktgMSZun.rtf
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Unformatted sample text from the term paper:
the iPod, an MP3 player and more. Launched in 2006, it followed the iPod by five years and the early MP3 players by even longer than that. Zune
cannot exist alone, of course, and the Zune name also is the product brand name for the player, its software and the Microsoft site that offers music, movies and other
video for download and playback on its Zune player. Given Apples strong lead in MP3 players, Microsofts entry into the market showed great
promise. Sales grew through 2007, but the company failed to upgrade 2007 releases and in 2008 sales declined by 54 percent. Microsoft seems ambivalent toward the product, though
Zune devotees continue to show great enthusiasm for the products. History of Past Strategies and Performance Zune runs on Microsoft platforms and currently
is not compatible with iPod products or software. It can be synced with a PC and offers programs similar to iPods. As example, the Zune download site offers
temporary unlimited downloads though it permits users to keep only ten a month. Digital rights management techniques remove the ability of users to keep all of the downloads they
may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable showing against
iPod upon its release, selling in the number two position and gaining about 9 percent of the market, compared to Apples 63 percent (Block, 2006). As of May 2008,
Microsoft had sold a total of slightly more than two million Zune players. In contrast, "Apple sold 10.6 million iPods in the first three months of 2008 alone" (Mintz,
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