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Essay / Research Paper Abstract
This 6 page paper looks at the way Microsoft undertake marketing, looking at the strengths and weaknesses of their approaches and some of the products and campaigns undertaken and then gives some recommendations for future improvement of marketing. The bibliography cites 7 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEmicromarkg.rtf
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Unformatted sample text from the term paper:
firm have been lacking and the much of the success in the past has been the result of an almost monopoly control over the market with the way that Windows
was packaged with almost all PCs and the use of effective merchandising. However, it may also be argued that there is a shift and as there is increasing competition
emerging, form products such as Google Chrome. When looking at the history of Microsoft it is not built ion marketing, it is built on product innovations. Microsoft was founded
in 1975, by two college friends; Bill Gates and Paul Allen (Lesinski, 2006).It was 1975 that Gates and Allen were inspired by an article showing the new Altair microcomputer kit
which been published in "Popular Electronics". It was after this they wrote the first version of the computer language BASIC for that machine. Over time more computer languages were developed
and the firms big break came in 1980 with the development of the personal computer (PC), by IBM. Microsoft were contracted by IBM to develop languages for the PC a
developed operating system, but ironically they were not the first choice. IBM were unable to reach acceptable terms with Digital Research, they
chose to work with Microsoft. As Microsoft did not have an operating system design, the rights to an operating system developed by Seattle Computer Products, was purchased for $75,000. The
system was initially known as Q-DOS1, was rapidly renamed MS-DOS, following modifications to the system (Microsoft, 2000). The firm managed to gain a massive increase in sales with little or
no marketing, IBM were selling the machines and Microsoft were supplying inputs needed for those machines, they did not have to market to get the sales. With this in mind
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