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Essay / Research Paper Abstract
In 5 pages the author discusses the following question pertaining to a 1996 article on Microsoft, 'How is Microsoft currently doing? Is it happy w/ its current performance situation? Where does the firm want to be 5 years from now? What are the firm's weaknesses and strengths? What strategies does the firm have to use to be successful in the future?' Bibliography lists 1 source.
Page Count:
5 pages (~225 words per page)
File: D0_96micro.rtf
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Unformatted sample text from the term paper:
since its conception in the 1970s. What started as a business venture between friends when personal computers were in their infancy has grown into an international multi-billion dollar company.
"In 1980 Microsoft had 80 employees, by 1989 it had 4,000 employees worldwide, by the middle of 1990 it had grown to 5,200 and it employed more than 18,000
people by 1996 (Jones C90). The company has seen remarkable growth since its inception in 1974. At the time of the article, Microsofts revenues
were $8.67 billion for the fiscal year that ended June 1996. This was an increase of 16% over the $5.94 billion reported in 1995. The net income for
1996 was $2.2 billion, which was an 18% increase over 1995. The figures speak for themselves. What are the major opportunities and threats in the market?
Microsoft is a formidable competitor in the software industry. There has been a movement toward consolidation in the microcomputer industry in the last decade. There
are several reasons for this. The consumer is demanding broad-based computer software, which will integrate and connect the hardware and software systems of different firms in the computer industry.
Due to the large cost incurred in purchasing a computer, consumers are afraid of buying systems that may quickly become obsolete because
of technological advancements in the field. If technology continues to change as it has in the past, this is a viable concern. A great deal of time and
effort is involved in making one manufacturers software applications compatible with anothers. "Microsoft has always realized the need to provide consumers with a
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