Sample Essay on:
Mickey’s Backyard Case

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Essay / Research Paper Abstract

This 3 page paper is based on a case study supplied by the student regarding a controversial real estate development in Anaheim. The paper identifies the market and non market stakeholders and considers potential resolutions. The bibliography cites 2 sources.

Page Count:

3 pages (~225 words per page)

File: TS14_TEmickeyBY.doc

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Unformatted sample text from the term paper:

the issue, this includes the firm itself wanting to undertake the development, they had purchased a package of 26 acres with the plan to develop 1500 residential condominiums on the site, including 15% of which will be offered at below market rent. The developers will want the project to go ahead with the aim of creating a development that will realise commercial goals; the dominant motivation is likely to be the generation of revenue and crayon of a profit, as this is the primary aim of most commercial organization. However, the development may also provide other benefits, including enhancing the reputation of the firm and increasing their reputation. The potential suppliers to the development may also be seen as market stakeholders, they will be selling the building materials and relevant services, including subcontracted building work and services, and as such supporting their own businesses and providing employment. The supplier of other land may also be seen as a market stakeholder, however, unless there were caveats, or the sale has not completed they may have little direct interest in the remaining part of the project. Another market stakeholders group would be the potential purchasers or renters, as they would be undertaking a financial transaction with the firm undertaking the development. The residents seeking property in the area may support the development. The potential renters for the low cost housing will also be supportive of the project as the will have a direct benefit from below market rents. Anaheim is an area where the rents are very high and with Disney being a major employer in the area many of the stakeholder group of potential renters are also Disney employees, especially due to the proximity of the proposed development. A non market stakeholder is a stakeholder that does not ...

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