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Essay / Research Paper Abstract
This 9 page paper looks at the different forms of research used in a range of articles, looking at the type of research and analysis tools that are used, including statistical analysis. The bibliography cites 7 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEreryanbib.rtf
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Unformatted sample text from the term paper:
and the application of different models to the airlines the majority of research is based on qualitative rather than quantitative data and as such has a lower level of statistical
testing than seen in other, more research areas. However, by choosing three different original research articles that have been used to compile an annotated bibliography, using data that looks at
both the low cost airlines and related issues we can consider the approaches former research articles. 1. Abenes, F (2005) Marketing study of Southwest Airlines: a symbol of freedom, Cal
Poly Pomona University, California 91768, US, retrieved 27th March 2006 from http://www.csupomona.edu/~lbabenes/MBA/SouthwestMarketingStrategies.doc This is an original research article that is a qualitative research article looking specifically at southwest. A number
of tools are used to aid the research such as the 4 Ps as well as a analysis of the target market and general marketing strategies. Correlation is made between
known theory and the development of southwest creating a case study that illustrates academic theory including the use of tools and strategies such as the first mover advantage, illustrated with
the ticketless sales. The use of a qualitative case study does not have the aim of creating data that can be analysed as it is in-depth data that is
created so that the use of existing theory may be extended and used to explain the results, or amended with the way results contradict of fail to support the models
then used to help create new models. 2 Euromonitor, (2004), Airlines in the UK, Euromonitor, retrieved 12th March 2005 from http://www.majormarketprofiles.com/report_summary.asp?country=GB&s=snap&docid=28821 Euromonitor is a statistical, research company that have the
main aim of collecting and complaining data and using it to create industry specific statistics and present these in a usable fashion. This is perhaps one of the most in-depth
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