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Essay / Research Paper Abstract
3 pages in length. Mass media advertising's influence over the general populace is akin to all the little children who blindly follow the Pied Piper of Hamlin; although they do not conscious know why they respond to his melodic tune, the youngsters nonetheless pursue this entity that has taken hold of their decision-making ability. The extent to which mass media advertising reflects the modern day Pied Piper is both grand and far-reaching; that gender construct has been shaped to a significant degree by the manipulative power of television commercials speaks to a consumer base eager to believe everything it sees. Bibliography lists 4 sources.
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File: LM1_TLCMassMGnd.rtf
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they respond to his melodic tune, the youngsters nonetheless pursue this entity that has taken hold of their decision-making ability. The extent to which mass media advertising reflects the
modern day Pied Piper is both grand and far-reaching; that gender construct has been shaped to a significant degree by the manipulative power of television commercials speaks to a consumer
base eager to believe everything it sees. Susan Strassers Satisfaction Guaranteed : The Making of the American Mass Market makes it easy to
understand the growth pattern of consumerism as it relates to gender construct. From the beginnings of industrialism, through the modernistic era up until the self-seeking decades at centurys end,
Strasser (1989) provides the reader with a significantly better realization of just how clever and manipulative the mass marketing industry has been in order to obtain the target markets necessary
for such advertising success. In the beginning, advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long
since marketing campaigns have utilized ethically questionable tactics to sell a companys products (Lapham, 1993). Fast-forward to the twenty-first century to find that targeting specific markets is an even
more critical component to establishing a secure consumer base - which is more often than not based upon gender. Commercials that use paid actors to endorse the product do not
utilize people who actually use and promote it because it works or does what it promises, but rather they are seeking the intrinsic connection celebrities have with their fans.
A consumer who sees her favorite cooking show star endorse a specific food product is more inclined to purchase that item due to the fondness she feels for that celebrity
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