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Essay / Research Paper Abstract
This 4 page paper looks at the background, conditions and results of two mergers. The first is the merger between Electrolux and Lehel, which was really an acquisition, the second looks at the creation of BAE Systems which was a company formed as the result of a merger between British Aerospace and Marconi Electronic Systems. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEeleclehel.rtf
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Unformatted sample text from the term paper:
a series of mergers and acquisition the product range and the geographical spread of the company had increased, in 1984 Electrolux acquired Zanussi, the Italian firm and in 1986 White
Consolidated followed by Trincy which was purchased from Thorn EMI in the UK in 1987. By the end of the 1980s the firm had a large range of products, washing
machines and most household electronic/white goods were manufactured and with the acquisition of Corbero/Domar in Spain in 1988 the areas of Western Europe and the US were well covered
and growing. However, there were some areas that were still providing difficult, such as Eastern Europe, the issue was not only access to these markets, it was also the internet
difficulty if manufacturing and development in Western European countries and the transportation costs form Asia when many of the producers in Eastern Europe were able to develop manufacture and sell
goods at a lower rate due to the different level of input costs (Mintzberg et al, 2003). For Electrolux this was not only difficult in competing in the market
that was opening up as Europe became more united and the EU spread, it was also the threat of competition from this are as good could be imported into the
rest of Europe. The immediate issue in the late 1980s early 1990s was not an immediate danger, but in the following decade there were projected possible problems and to ignore
these would have high opportunity costs. In Hungary Lehel was the largest producer of white goods, selling mainly in Hungary and to some other eastern block countries (Mintzberg et
al, 2003). The facilities were aging, but the company had been successful. However, as with many eastern European companies there was the need for investment if the company was going
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