Here is the synopsis of our sample research paper on Merck; The Influence of Technology. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper looks at the pharmaceutical company Merck and examined the technological influences from the broader environment and the way that Merck has responded with the use of technology in areas such customer support, sales, manufacturing and research and development. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEmercktech.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
of the obvious influences, the development of the intranet and the internet has been a great influence to all companies in the pharmaceutical industry. Communication has become faster and more
efficient and the asymmetry of knowledge between the company and those who use its drug may still be high but it is reducing. Customers and consumers are able to gain
access to more data regarding the drugs and treatments they have been offered. Internally there has been the influence of technology, with the in of new databases and the decision
to implement an ERP system to help with management decision and the overall running of the company and the communication internal as well as managing customer relationships. This is seen
in all pharmaceutical companies. One tool Merck used to help provide GPs with information to overcome potential misinformation as well as to help market its products is the offer of
Mobile Merck Medicus software package designed for pda free to download for physicians from www.merckmedicu.com . This includes the complete Merck Manual of Diagnosis and Therapy" with all of the
charts and illustrations, Reuters Medical News and medline journal abstracts (Arnold, 2004). 67% of specialists and 41% of physicians own a pda so this is a good response to get
the companys name and image into the minds of those who will prescribe the Merck treatments (Arnold, 2006). The ability to use
computers to gain access to information is also behind the strategy used by Merck to try and boost sales. Merck had 8,000 sales representatives; so far 5,000 have been issued
with tablet PC (Arnold, 2006). This gives the sales reps all of the sales tools and literature in a single resource. As well as increased ease of access to data
...