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Essay / Research Paper Abstract
This 10 page report discusses one of the
world’s most powerful, innovative, and forward thinking
organizations in the pharmaceutical industry. Merck offers a
broad range of products that have been designed to help people
with problems ranging to Asthma (“Singulair”) to the need for
Zocor (medication designed to help control cholesterol). Merck
ranks as number 34 in the Fortune 500 and at the end of the 1999
fiscal year showed sales of $32.7 billion and a one-year sales
growth of 21.6 percent. The guiding principle of Merck was
expressed by George W. Merck, son of the company’s founder and
former president of the company, in 1950: “We try never to forget
that medicine is for the people. It is not for the profits. The
profits follow, and if we have remembered that, they have never
failed to appear.” The company has significant strengths and
relatively few weaknesses but like all other modern businesses
must also be willing and able to adapt to organizational change
and opportunity. Bibliography lists 6 sources.
Page Count:
10 pages (~225 words per page)
File: D0_BWmerck.wps
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