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Essay / Research Paper Abstract
This 5 page paper looks at the US menswear industry, considering the general characteristics of the industry where the major shows are held, the dates for shows and buying and selling along with the issues such as usual contract terms and potential of return to vendor as well as the 2006/7 fashion trends. The bibliography cites 5 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEmenUS.rtf
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Unformatted sample text from the term paper:
market was for shirts, which had sales of $37.5 billion in 2004. The market is expected to increase by 20% between 2004 and 2009 (Euromonitor, 2005). The market is very
fragmented; the top five companies only hold 10% of the market (Eurominitor, 2005). Many larger retailers have been forced to downsize in order remain competitive in a flat market. The
market is characterised by sales made main to men, but nearly 30% of the total purchases were made for men by women (Singh and Hobbs, 2002). However, to make
the sales, whether it is directly to the target market or to those buying for the target market the fashion the shops have to have the fashion in at
the right time, this means attending shows and placing the orders well in advance. There are a large number of trade shows that take place, a few examples for up
coming shows or those of importance include the Fashion Avenue Market Expo (FAME 2007), this is taking place at the Jacob K Javits Convention Center in New York between the
7th of January and the 9th of January 2007 (Anonymous, 2006). This is a show for contemporary lifestyle fashions and accessories, the exhibitors include menswear, knitwear, leather and furs, sports
wear and a range of accessories (Anonymous, 2006). Between 27th and the 30th of January 2007 there is the Outdoor retail winter market, with outdoor wear, this is held at
the Salt Palace Convention Center in Salt Lake City (Anonymous, 2006). 28th - 19th January 2007 sees the Big & Tall Mens Apparel Show at the Marriott Hotel in Orlando
Florida (Anonymous, 2006). There is the Off-Price Specialist Show between the 11th - 14th of February 2007 at the Venetian Resort and Hotel in Las Vegas, this is a
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