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Essay / Research Paper Abstract
This 4 page essay explores Meg Whitman's leadership style in relationship to transaction, augmentary, and transformational ladership. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: JV57_JVmegwhitman.rtf
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Unformatted sample text from the term paper:
of products and services are great motivators in inspiring corporations to action, and Meg Whitman uses them to full advantage. Whitman is focused on the bottom line, like any great
manager, but when you add in elements of authentic leadership to a clear transactional preference, youve got a transformed company. This is what Meg Whitman brought to eBay. Whitman took
eBay right when the bloom was off the rose and worked magic, getting online customers to go to one place for their online shopping needs. She managed it through hard-line
transactional leadership methods combined with an authentic and transformational personal style, garnering eBay employee respect and their interactive support in turning eBay into the most trusted destination for general purpose
shopping. Leadership Styles Thyer (2003) declares transactional leadership a dead leadership style that leads to
high employee turnover and job dissatisfaction. This is the effect of the transactional leadership style, and why companies have augmented their basic business needs with other leadership models. One example
of a leader who leads by example is Meg Whitman. Through Whitmans management she was able to inspire eBay employees to come
up with great ideas on ways to move the company forward when its founding management didnt know how to make the business sustainable. Their customers were jumping ship because eBay
had lost its edge, and in particular, had lost sight of its customers needs. In 2006 they shopped around for a new manager and that job went to Meg Whitman.
What surprised everyone is that Whitman was a conservative hardliner with transactional leadership roots. Toor & Ofori (2010) call her style positive psychological
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