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Essay / Research Paper Abstract
This 8 page paper evaluates media in Brazil and compares and contrasts it to American media. Hofstede's model is used in the analysis. Bibliography lists 10 sources.
Page Count:
8 pages (~225 words per page)
File: RT13_SA249Br.rtf
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child abductors came out of the woodwork as a result, or the world is just hearing more about them. In either case, the reporting of child murderers and abductions affect
society. People are locking their doors, keeping their children home at night, and taking extra precautions. Also, by getting the word out, media can help to capture criminals at large
as well. Americas Most Wanted is a case of media success, or media doing good. But media is not always good, and not always Americanized. Sometimes media is biased. Some
would argue that media today is often biased. Still, critics of advertising have been around probably as long as the industry has been around itself (Beato, 1999). Whatever media does,
and no matter what its advertisers do, there is quite a bit of criticism. Of course, that does not mean that media is by and large incorrect. The case is
quite the contrary. Although media is necessary, and can be helpful in getting he word out to the public, there are different media problems throughout the world inclusive of economic
variables and charges of sensationalism. Clearly, Brazil has had its share of criticism and ups and downs in the industry. Before examining Brazils difficulties, and comparing it with the situation
in the United States, an examination of theory is helpful. II. Theory: Hofstedes Model Geert H. Hofstede is known for his work in respect to the four dimensions
of cultural variability, something that is often referred to as "Hofstedes Dimensions" ("Intercultural," 2002). These include things such as uncertainty avoidance, power distance, masculinity-femininity, individualism-collectivism, and Confucian Dynamism (2002).
Uncertainty Avoidance for example is the dimension that is related to how comfortable people feel about ambiguity (2002). Cultures that rank low feel more comfortable with the
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