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Essay / Research Paper Abstract
This 19 page paper is written in two parts. The first part of the paper gives nine examples of media placements in a variety of mediums including trade press, monthly and weekly magazines, the daily newspapers, television, radio and the internet. The placement is considered for the message who may have placed it why the story was written and why it was published. The second part of the paper the looks at how placement may be undertaken for a specific product or cause. The example used is a campaign to increase the consumption of fruit and vegetables. The bibliography cites 7 sources.
Page Count:
19 pages (~225 words per page)
File: TS14_TEmediarel.rtf
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Unformatted sample text from the term paper:
than direct marketing or advertising. There are many examples of media relations often placed by agents for the company or individual seeking to influence public opinion. If we look
at a range of Media relations exercises we can consider who and why they were placed and then how this may influence the audience. There are many examples so will
well look at a range of media placements over a period of time. 1. Trade Title Progressive Grocer is a trade magazine for the retail industry giving news about new
and existing products and developments within retail operations. In an editorial by Stephen Dowdell published on 1st of November 2004 entitled Who do you think you are? Private label is
a grocers calling card--and the passkey to retailings future, there can be little doubt that this is a media relations placement, the editorial is one looking at a range of
supermarkets and the value of the own label or private label brands. However, the editorial is not promoting the supermarkets of the
brands, it is promoting an exhibition that takes place to bring suppliers and buyers together; the PLMA Show that takes place annually in Chicago. These exhibition are a success as
a result of the attendees that are attracted and the exhibitors that want to attend and pay for exhibition space. It is likely that this was placed by the
organisations of the exhibition possible as simply as supplying complimentary tickets to the journalist. The journalist would have run the story as
this it is new to the industry they will want to know what is going on, and with many different supermarket names being dropped this may also give the impression
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