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Essay / Research Paper Abstract
This 6 page paper looks at the media plan for the Toshiba Tablet PC. The paper starts by identifying the target market, looks at the communication messages and methods before looking at the use of the media. The bibliography cites 3 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEtoshibamedia.rtf
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Unformatted sample text from the term paper:
be used are part of larger intranets. The users are mobile or remote workers that need compact units which have the same power as a laptop or desktop computers. In
many instances they may be to replace less powerful palmtops computers, or to create more conveniences for users of laptops. In all cases it is unlikely that the tablet will
be the first work based PC that the users will have access to. This mans that in many cases the influences are not always the users, but the buyers
and the IT professionals who are responsible for setting up and maintaining the work based systems. They are looking for functionality, which is one reason why the Toshiba Tablet PC
is equipped with a large number of slots for connectivity. There will also be consideration such as the durability and reliability as well as the need to balance the cost
with the benefits that the units will provide. With IT professionals and buyers as the main influencers there will be a range of areas that influence will be gained
from, this will include the reviews and write up in the professional and trade press, as well as other users who have experience with the units. The market
that the manufacturers want to attract is the consumer market, which may also include the smaller single unit use businesses. However this is currently a much smaller market, but has
the potential to become much larger market, so this market needs to be considered even if it is not the primary market. However, over time the relevant importance of other
target markets may change and the company does not want loose out on the developing target markets (Hooley et al, 2003). Question 2; Designing the communications message For
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