Here is the synopsis of our sample research paper on Media Ownership Patterns at Disney. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 8 page paper looks at the ownership patterns within the Disney Corporation, considering what type of media has been acquired, and how this fits in with the cooperate strategies, focusing on the television interests through the production and the distribution of media, including the television network ownership. The bibliography cites 11 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEdisowner.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
It may be argued that this is a firm that is highly integrated, with the media segment and strategies forming a keystone in the overall entertainment strategy. The ownership patterns
seen in the way mergers and acquisitions have taken place and the development of owned asserts all indicate a clear underlying policy of related diversification where there is a high
level of synergy and the ability to benefit from a unified image that benefits a number of the owned divisions. Disney is divided into 4 segments, media networks, parks
and resorts, studio entertainment and consumer products. Popular Disney history beginnings with the use go the media, with the creation of Mortimer mouse, who was to become Mickey Mouse in
the first animation in 1928. Arguably this is still one of the most enduring images associated with the Disney empire, but it is the careful management and ownership of media
interests that has helps to proliferate Disney interests. The studios create programming and films that are generally distributed, but are also favoured in many of the Disney owner media networks.
It has been noted by theorists that argue there is a pull towards globalising in the realm of media ownership with a pull towards increasing interests (Haralambos and Holborn,
2004; Chalaby, 2003). Many firms have taken an approach where there is a great deal of both product and geographical diversification, companies such as Vivendi Universal. However the ownership of
Disney reveals that the approach taken has been more constrained, and unlike Universal there has been a lesser degree of geographical diversification, but there has been a high degree of
related product diversification and their geographical diversification has taken longer, but it is arguably supported by the other interests, such as the studio entertainment, which in turn supports the theme
...